The operating system for modern agencies

Run your agency from first lead to final delivery.

Agency OS connects client acquisition, client management, approvals, and fulfillment in one operating system—so your team can stop rebuilding client context across disconnected tools.

Product illustration
Needs attentionExample dental group · 5 change requests waiting on the creative team
Approval batch
October Client Campaign
With client
24 deliverables16 approved5 changes requested3 pending
Website project
Example home services · Full Build
Acquisition pipeline
Search campaign build
Launch QA
Agency OS workspace: client portfolio, an approval batch with 24 deliverables, a website project, an acquisition pipeline, and a campaign workflow. Illustrative example, not customer data.
  • Built for multi-service agencies
  • Human approval where it matters
  • Google Ads and Meta Ads connected
  • Guided onboarding for every agency

The agency lifecycle

Four stages. One client record underneath all of them.

Most agencies run each stage in a different tool. Agency OS keeps the stages connected, so what you learn while winning a client is still there when the work ships.
  1. 01

    Acquire

    • Find prospects
    • Run outreach
    • Manage pipeline
    • Book calls
  2. 02

    Manage

    • Onboard clients
    • Store client context
    • Manage requests
    • Coordinate the relationship
  3. 03

    Review

    Decision layer

    • Upload work
    • Collect feedback
    • Track versions
    • Record approval
  4. 04

    Fulfill

    • Build websites
    • Create campaigns
    • Produce content
    • Launch and optimize
One client recordShared client record: business facts, services, offers, brand rules, contacts, connected accounts, approvals
Review is the decision layer between management and fulfillment. Nothing ships to a client without passing through it.

Your agency is not short on tools.It is short on continuity.

A typical agency already pays for a CRM, a project board, spreadsheets, ad platforms, a website builder, a social scheduler, a proofing tool, a few AI generators, email, and file storage. Each one holds a slice of the client. None of them holds the whole picture.

Agency OSAgency OS becomes the operating layer connecting them.

You keep the platforms that do their job well. Agency OS carries the client context, approvals, and workflow state between them, so the handoffs stop leaking.

One client context

Enter client context once. Use it everywhere.

Business facts, offers, brand rules, and proof live in one canonical client profile. Website builds, campaigns, content, and reports read from it, so nobody re-types the same details into the next tool.

Client profile
Entered once · used everywhere
  • Business facts
  • Services
  • Packages
  • Offers
  • Brand rules
  • Locations
  • Proof
  • Reviews
  • Contacts
  • Conversion goals
  • Connected accounts
  • Website Builds
  • Landing Pages
  • Google Campaigns
  • Social Content
  • Creative
  • Approvals
  • Reports
  • Automations

Flagship product · Agency OS Review

One place for every client decision.

Upload designs, videos, websites, social posts, ad creative, and campaign batches. Clients sign in to a review workspace in your brand, comment directly on the work, approve the current version, or request changes with clear revision notes.

Product illustration
Approval batch
October Client Campaign
View as client
Client
Example client · Home services
Campaign
Fall launch
Content period
Oct 1 – Oct 31
Current reviewer
Client marketing lead
24 deliverables67% approved
16 approved5 changes requested3 pending
  • Launch heroImage
    Approved
  • 15s promo cutVideo
    Changes
  • Carousel 1/3Social post
    Approved
  • Service pageWebsite
    Pending
  • Display setAd creative
    Approved
  • Story frameSocial post
    Pending
Approval batch: October Client Campaign, 24 deliverables, 16 approved, 5 changes requested, 3 pending. Illustrative example, not customer data.
Product illustration
Review item detail with two annotations, comment thread, and Approve or Request Changes actions. Illustrative example, not customer data.

Feedback should create the next version—not another email thread.

Agency OS Review is in Beta: the full lifecycle is built and tested, and founding agencies are the first to run client reviews through it.

Capabilities

  • Point and box annotationsBeta
  • Approve or Request ChangesBeta
  • Organize work into approval batchesBeta
  • Internal review before anything goes back to the clientBeta
  • Image comparisonBeta
  • Version history with locked approved versionsBeta
  • Feedback becomes a structured revision packageBeta
  • Review workspace in your agency's brandBeta

The product family

Start where the friction is. Expand on the same platform.

Each product is a focused entry point into one connected platform. They share the agency, the client record, assets, approvals, permissions, and audit history.

Agency OS Review

Beta

Replace scattered feedback across email, text, Slack, Drive comments, and disconnected proofing links with one structured review lifecycle.

For Creative agencies, Website agencies, Social-media agencies, PPC agencies

  • Organize work into approval batchesBeta
  • Point and box annotationsBeta
  • Approve or Request ChangesBeta
  • Image comparisonBeta
  • Feedback becomes a structured revision packageBeta

The decision layer for every other product. Usable on its own.

Explore Review

Agency OS Ads

Available

Every account is built and maintained to the same standard, no matter which strategist touches it.

For Google Ads agencies, PPC teams, Paid-media departments, White-label advertising providers

  • Strategy briefs drive the buildAvailable
  • Keyword building with intent labelsAvailable
  • Ad copy generation to house standardsAvailable
  • Deploy campaigns to Google AdsAvailable
  • Ongoing optimizationAvailable

Reads offers and conversion goals from the client record; client approval runs through Review.

Explore Ads

Agency OS Sites

Beta

Go from client facts to an approved, hosted site without stitching together research, builder, proofing, and hosting tools.

For Website agencies, GHL agencies, Niche website companies, White-label website providers

  • Client details flow into the buildBeta
  • Speed BuildsBeta
  • Authenticity QABeta
  • Build, internal review, client approval, revisionBeta
  • Publish previews to the cloudBeta

Builds from the shared client record; approvals run through Review.

Explore Sites

Agency OS Content

Beta

Monthly client content produced in brand, approved in one batch, and revised from structured notes.

For Social-media agencies, Creative teams, Content agencies, White-label content providers

  • Monthly content batchesBeta
  • Brand-aware generation that remembers feedbackBeta
  • Designed posts from your approved assetsBeta
  • Content approvals with revision notesBeta
  • Scheduled publishingPrivate Pilot

Uses brand rules and proof from the client record; batches are approved in Review.

Explore Content

Agency OS Acquire

Private Pilot

Prospecting and sales handoff on the same record your delivery team will use after the client signs.

For Agencies building outbound-acquisition systems, Lead-generation agencies, Sales-development teams, White-label growth partners

  • Prospect listsPrivate Pilot
  • Prospect qualificationPrivate Pilot
  • Outreach sequencesPrivate Pilot
  • Sales pipelinePrivate Pilot
  • Handoff to onboardingPrivate Pilot

A won prospect becomes a client record without re-entry.

Explore Acquire

Agency OS Complete

Private Pilot

One operating system across the lifecycle, instead of a stack of tools held together by people.

For Multi-service agencies, Multi-brand agencies, Agencies managing 10–100+ active clients, White-label fulfillment companies

  • The full connected agency platformPrivate Pilot
  • Client managementBeta
  • Client portal reportsBeta
  • People approve before anything goes liveAvailable

Every product, on one agency, one client record, one approval history.

Explore Complete
Shared by every product
  • One agency
  • One client record
  • One context layer
  • One asset system
  • One approval and revision history
  • One permissions system
  • One audit history
  • Usage tracking Private Pilot
  • Brand / Project hierarchy Planned

How it works

From configuration to delivery, in six steps.

See How It Works
  1. Configure Your Agency

    In guided onboarding, we set up your services, integrations, methods, products, and approval rules with you.

  2. Add or Acquire Clients

    Bring in existing clients or convert prospects through Agency OS Acquire.

  3. Let Context Flow

    Client details populate the workflows and products that need them.

  4. Produce the Work

    Build websites, campaigns, content, creative, and deliverables.

  5. Review and Approve

    Internal teams and clients review organized batches and versions.

  6. Deliver and Improve

    Publish, measure, optimize, and preserve the operating history.

Multi-brand and white-label

One agency. Multiple Brands. One operating system.

The goal: run more than one Brand or Project from one agency workspace, each with its own onboarding, products, content rules, portal branding, and client workflows, without separate software deployments. Today, multiple agencies can run on one platform with separate branding as a private pilot. A Brand and Project hierarchy under a single agency is on the roadmap.

  • Multiple agencies, one platformPrivate Pilot
  • Multiple Brands under one agencyPlanned
  • Your logo and colorsAvailable
  • Portal on your own domainPrivate Pilot
Product illustration
Your AgencyOne workspace · one platform
  • Brand A
    Home services
    Portal
    review.brand-a.example
    Onboarding
    Own intake
    Rules
    Own content rules
  • Brand B
    Healthcare
    Portal
    portal.brand-b.example
    Onboarding
    Own intake
    Rules
    Own content rules
  • Brand C
    Hospitality
    Portal
    clients.brand-c.example
    Onboarding
    Own intake
    Rules
    Own content rules

Shows the planned Brand / Project hierarchy. Today, separately branded agencies run on one platform as a private pilot.

One agency running three Brands, each with its own portal branding, onboarding, and workflows. Illustrative example, not customer data.
  • Different Brands / Projects
  • Different onboarding
  • Different products
  • Different content rules
  • Different portal branding
  • Different client workflows

Human-controlled automation

Automate the mechanics. Keep people in control.

MachinesAI can research, plan, generate, revise, and QA.

PeoplePeople control strategy, facts, approvals, budgets, and publishing.

  • No invented client claims

    Generated work draws on the client record. Facts that are not in it are flagged, not made up.

  • Human approval gates

    Client-facing work passes internal review before a client ever sees it.

  • Clear assumptions

    When a workflow has to assume something, it says so where a reviewer will see it.

  • Usage and budget awareness

    Expensive AI actions show a cost estimate before they run. Usage tracking and budgets are in private pilot.

  • Immutable versions

    Reviewed versions are kept as they were reviewed. Nothing is silently overwritten.

  • Audit history

    Who changed what, who approved it, and when stays on record.

Integrations

Designed to work with the systems agencies already use.

Agency OS coordinates the platforms your team already relies on. Status labels show exactly where each connection stands today. Agency OS does not publish pages into GoHighLevel; it works alongside it.
  • GoHighLevelBeta
  • Google AdsAvailable
  • Meta AdsAvailable
  • CloudflareBeta
  • StripePlanned
  • InstantlyPrivate Pilot
  • CallRailBeta
  • Google Analytics 4Beta
  • DataForSEOBeta
Available Shipped and used in real production work.Beta Built and tested; early use, still being refined with agencies.Private Pilot Built but gated: enabled only with guided setup for pilot agencies.Planned On the roadmap. Not available yet.

Security and control

Access follows the client, the role, and the stage of the work.

Client work is private by default. Reviewers see only what they were invited to review, team members act within their role, and every decision is kept on record.

View Security Approach
  • Tenant-aware access
  • Role-based permissions
  • Client-scoped review
  • Private asset storage
  • Approval gates
  • Audit history
  • Credential separation
  • Human approval before paid or publishing actions

Built for agency roles

Everyone works from the same record, from their own angle.

See operations, delivery, and client activity from one command center, with usage tracking in private pilot.

Works in

  • Client portfolio
  • Delivery status
  • Approval history
  • Usage (private pilot)

Founding Agency Program

Help shape the operating system your agency will run on.

We are onboarding a limited number of founding agencies that want to replace fragmented acquisition, client-management, review, and fulfillment workflows with one connected operating system.

  • Guided implementation
  • Agency workflow configuration
  • Review-process setup
  • Integration setup
  • Client migration support
  • Training
  • Direct product feedback
  • Priority access to new modules

Your agency already has a process.Agency OS makes it repeatable.