Agency OS
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Solutions / PPC Agencies

For PPC Agencies

Your best strategist's standards, applied to every account.

PPC agencies live and die on consistency. Agency OS Ads encodes your structure, naming, copy rules, and negatives so every build and every maintenance pass meets the same bar, whoever is on the account. It is the most mature part of Agency OS.

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The pain

Account quality depends on who touched it last.

One strategist runs tight negatives; another forgets. One writes ads that match the offer; another recycles last year's copy. Audits find the same problems in different accounts, and the fixes do not stick.

  1. Strategy briefs that never make it into the build
  2. Negatives and match types handled from memory
  3. Policy problems discovered after launch
  4. Bulk edits that quietly undo earlier fixes

Agency workflow

A Google Ads build in Agency OS

  1. 01

    Brief to strategy

    The strategy brief is ingested and scored before anything is built.

  2. 02

    Build to standard

    Structure, keywords with intent labels, negatives, responsive search ads, and assets.

  3. 03

    Pre-flight

    Policy pre-flight and launch QA catch problems before the account sees them.

  4. 04

    Deploy paused, then optimize

    Campaigns deploy paused for a person to enable; maintenance follows the same standards.

Relevant products

Where to start

  • Agency OS AdsAvailable

    Research, build, QA, deploy, and optimize Google Ads to your standards.

  • Agency OS ReviewBeta

    Client approval of strategy and builds, including ad copy, before launch.

  • Agency OS SitesBeta

    Landing pages built from the same client record as the campaigns.

Review and approval

Clients sign off on the build, not a spreadsheet export.

Strategy and build approvals run through Review. Ad copy is reviewed inside that approval, and account changes can pass an internal approval queue before they are applied.

Approval batch · example
Search Campaign Build
  1. 01Strategy summary
  2. 02Campaign structure
  3. 03Ad copy
  4. 04Assets
  5. 05Landing pages

Implementation path

Implementation path

  1. Walkthrough of your build standards and QA checklist
  2. Encode structure, naming, copy rules, and negatives
  3. Connect Google Ads (and Meta Ads if you run it)
  4. Run new builds and maintenance from the same standards

Your agency already has a process.Agency OS makes it repeatable.

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